OUR INGREDIENT PHILOSOPHY

Evidence-Based Formulations
Every ingredient earns its place. Our formulations are driven by clinical research, not marketing trends, designed in collaboration with health experts to meet real nutritional needs, in doses that deliver measurable results.

WHY NATIVES?
Survival science: Australia's harsh climate has supercharged its native plants.
Australia's extreme environment, characterised by nutrient-poor soils, intense UV radiation, drought and frequent wildfires, has driven native plants to adapt and develop unique phytochemical profiles for survival.
These adaptations not only protect the plants themselves, but include the production of bioactive compounds that offer potent health benefits. Australian native plants have been playing an essential role in Indigenous Australian's culture, diet and medicine for thousands of years.
More than superfoods, our natives are potent forces of nature.

These harsh climatic conditions have forged the following characteristics:
High Antioxidant Production:
Extreme UV exposure across much of Australia has led to the evolution of plants with high concentrations of UV-protective compounds, particularly, polyphenols and Vitamin C.
Concentrated stress-responsive phytochemicals:
Many native plants thrive throughout intense drought and water scarcity by producing concentrated bioactives like flavonoids and tannins to retain moisture and prevent oxidative damage.
Fire-activated bioactive production:
Many Australian native plants have evolved in response to fire. This has led to the production of bioactives that play a role in fire resistance and post-fire regeneration.
High antimicrobial and medicinal properties:
Due to high herbivore pressure and lack of large grazing mammals, Australian plants have evolved powerful chemical defences that act as natural pesticides and antimicrobials.
Ingredient sourcing integrity
We are guided by the strengths of Native plants and their ability to survive in Australia's harsh climatic conditions. We recognise Australia's First People's contribution to nurturing these plants to ensure their survival and we honour this biocultural legacy through the following:
We go beyond clean labels and trending ingredients. Every plant, powder, and extract is sourced with traceability, fairness, and long-term sustainability front of mind—because real integrity starts before the formula begins.
We prioritise relationships, not transactions. Our native botanicals are sourced exclusively through First Nations-owned suppliers and enterprises, ensuring cultural knowledge is respected, and economic benefit flows back to community.
Our supply chain is grounded in the principles of Free, Prior and Informed Consent and co-designed benefit-sharing agreements. We honour the biocultural knowledge of Indigenous Australians by embedding equity, sovereignty, and shared success into every product.
We honour the land that gives by sourcing responsibly, sharing benefits equitably, and giving back more than we take. Our ingredients are harvested with intention, guided by community, and rooted in care for Country.

Transparency & Testing
At Land Lab, we create high-performance supplements that integrate ancient plant wisdom, research, and technology to deliver real, clinically proven results.
We start with the most potent and resilient Australian native botanicals, known for their ability to thrive in extreme climatic conditions. These sustainable, drought-resistant plants are naturally rich in antioxidants, nutrients, and essential compounds. We then combine the native plants with non-native ingredients in evidence-based doses to create products that have an impact.
Our plant-powered essentials are formulated with cutting edge technology and clinically studied concentrations to maximise bioavailability and effectiveness. This commitment guarantees real, reliable results you can count on.
TRANSFORM YOUR HEALTH WITH OuR SCIENCE